Alright, so here I was expecting to the new trailer of The Avengers: Age of Ultron, and outta nowhere, despite having AdBlock Plus installed on my Chrome Browser, which by the way blocks just about every possible Ad format that there is – popup or otherwise – was rendered worthless when I was shown a video Ad by YouTube in a format I’ve never seen before. The Ad appeared to be attached to/part of the video. At first I didn’t know WTH was going on, and later thought that maybe Marvel attached the video commercial to the Avengers Trailer just as part of their revenue boosting strategy. But when I refreshed the page, the commercial was GONE! It was very bizarre, and for the first time in a very very very long time, AdBlock Plus failed to block the YouTube Ad. So, like a good netizen and a certified free-thinker that I am, I did some digging around and surprisingly I wasn’t able to find much information on this; which leads me to conclude that YouTube possibly might be beta testing a new Ad Format that even a powerful tool like AdBlock Plus cannot block.

This is both good news and bad news for me; good news in the sense that I do happen to post some programming tutorials on YouTube with Ads Enabled – *Don’t Judge! I’m a pure capitalist. “SHOW ME THE MOOOONEY!!!” – so this new Ad format can definitely help me make some extra bucks on the side. At the same time, I’m a YouTube Junkie, who spends at least 4 to 5 hrs. on YouTube every day. I watch a lot of videos on YouTube and I f—-kin hate Ads. So the fact that now I’ll have to watch a 60 second Ad in order to watch a 15 second video is just “AAARRGGHHHH”.

Still not sure when YouTube might start rolling out this new Ad Format. I did this blog post just to give you guys a heads-up on what to expect once YouTube does roll out these Ads.


Posted: May 17, 2015 at 7:17 pm

YouTube Beta Testing New Ad Platform