As app developers and business people in general, one of the biggest challenge we face is to make sure our products stay relevant. It is one thing to create an out-of-the-world awesometastic product, it is a different thing to get people to buy the product. I’ve seen countless Apps on the iTunes and Google Play Store that were just fucking – aahhhhh – well designed and well developed, but there they were just sitting there in the App Store Wasteland, generating little to none revenue for the poor App Developer. I can say this with confidence because I been on the receiving end of having my apps relegated to the wastelands.
Then there are Apps that were once hugely popular, one-hit-wonders so to speak, and now are just flat out dead because of competition and copycats. No matter which sad non-revenue generating above mentioned category your App falls in, after years of trial and error, I’ve found that instead of giving up on your Apps and your dream of becoming a self-employed Dev, you need to leverage the Power of Rebranding Your Apps .i.e. Same App, New Packaging.
When you see your revenues/downloads declining significantly, instead of dumping your old Apps and starting all over again with a new idea, and going through the whole dragged-out Design-Develop-Market cycle over and over again, you should strongly consider making simple changes to your existing Apps; you’d be surprised with the results!
The simple changes that I’ve talking about are as follows:
- App Name
- App Icon
- App Description
- App Store Keywords
- Design Changes – Color Schemes
Making these changes will take only a couple hours, but believe me, it is waaaaayyy more efficient and rewarding than starting from scratch.