YouTube Beta Testing New Ad Platform

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Alright, so here I was expecting to the new trailer of The Avengers: Age of Ultron, and outta nowhere, despite having AdBlock Plus installed on my Chrome Browser, which by the way blocks just about every possible Ad format that there is – popup or otherwise – was rendered worthless when I was shown a video Ad by YouTube in a format I’ve never seen before. The Ad appeared to be attached to/part of the video. At first I didn’t know WTH was going on, and later thought that maybe Marvel attached the video commercial to the Avengers Trailer just as part of their revenue boosting strategy. But when I refreshed the page, the commercial was GONE! It was very bizarre, and for the first time in a very very very long time, AdBlock Plus failed to block the YouTube Ad. So, like a good netizen and a certified free-thinker that I am, I did some digging around and surprisingly I wasn’t able to find much information on this; which leads me to conclude that YouTube possibly might be beta testing a new Ad Format that even a powerful tool like AdBlock Plus cannot block.

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