There’s no denying that over the past couple years, Social Media (Facebook, Twitter, Instagram, Vine, etc…) has revolutionized the way we think and interact with our environment. The power of Social Media has literally toppled Governments and Dictatorships around the world. Social Media is the most efficient way to share ideas, find like minded people, and mobilize large crowds within a matter of minutes. Today, one Facebook Post, or Tweet, and you can start a Movement – just imagine if these tools had existed in the days of Gandhi, or Martin Luther King; things would have been so different today. History would have been different. But despite its countless benefits (advantages), I constantly find myself asking questions like: Has Social Media Reached Its Tipping Point? Has Social Media Reached The Maximum Possible Potential Attainable? Is There Room To Grow Further or Is This It?
And although at first the questions seem a bit random and puzzling, because as I type this article, Mark Zuckerberg is on his way to becoming the richest person in the WORLD – with Facebook Stock (FB) trading at $74, and rising. The same is true for Facebook’s direct competitor, Twitter (TWTR) – currently trading at $45. In spite of these preposterous valuations and rising stock prices, both Facebook and Twitter have experienced a serious (and rapid) decline in its active user base. Today, majority of activity on Twitter is dominated by Bots and Spammers. There used to be a time when you could just type a keyword in Twitter Search and you could see Tweets from real users; today, a fairly significant majority of Tweets are Automated and the result of high volume Bot Activity. If you’re someone who actively uses Twitter, you might have noticed that outta nowhere, a dude with just 50K – 100K Followers, gets some random hashtag trending Worldwide. Not just the US, but Worldwide. And anytime you click on this trend, you notice that a lot of Tweets are just SPAM and Computer Generated. Basically, something as unique as Twitter, that was once holy, scared, and chasten, like Reddit, has been contaminated by Bots and Spammers. But what I find truly interesting is that the same time when this Bot Activity is rising on Social Media sites like Twitter and Facebook, the Human Activity is in rapid decline.
There was a time when MySpace was the sh*t. That website is nowhere to be found today. GONE. Just Like That.
There was a time when Facebook was the sh*t. People, including me, used to spend hours and hours just sitting around on Facebook, interacting with Friends, constantly posting status updates, etc… Today, I check my Facebook just once a day, and that too for News Updates on my favorite sports teams .i.e. Green Bay Packers, Manchester United, Bayern Munich, etc… People seem to be going back to their roots, and realizing that there’s only but so much you can do on The Internet. Mark Zuckerberg’s idea of creating the perfect social experience on the internet has failed miserably, and he knows it; which is why he’s scrambling to acquire companies outside of Social Media, that’ll allow him to turn humans into zombies living in virtual reality. His new strategy too shall fail miserably.
I can go on and on about this; but the bottom line is, in my opinion, Social Media has run its course. It has reached its Tipping Point (Peak), and now it’s in a steady decline. And although this decline can be attributed to a lot of different factors, the fact remain, Humans, by our very nature, crave Real/Tangible Human Connections – which is simply not possible sitting in front of a computer 24/7 365 Days.
I’d love to hear your thoughts on this issue. To participate in this discussion, please leave a comment below.