If you are an Online Entrepreneur or a Website Owner, chances are, you might have heard of the phrase: Search Engine Optimization (SEO).
SEO is basically designing your website and structuring your content in a way that makes it easier for Search Engines (Google, Bing, Yahoo, etc…) to find your content, and rank it for specific keywords; for example. “Best iPhone Apps” or “Best Games For iPhone”. You get the idea. Of course there are a Billion other things that you need to do in order to achieve that, but the ultimate goal is to rank on the 1st page for whatever keywords you’re targeting. Anytime you have a Search Engine, you have Algorithms (Computer Programs/Bots) that are specifically looking for certain things in your content; more importantly the Keywords. This is true for ALL search engines .i.e. Google, Bing, Yahoo, etc… Now, what most people don’t seem to realize is that the iTunes App Store is also a Search Engine; it’s a Search Engine for Apps. The iTunes App Store also has its own proprietary Algorithm that ranks the Apps based on certain pre-programmed criteria. And just like you would for your website, you have to Optimize your Apps’ page in order to rank well on the iTunes App Store, which ultimately results in more traffic and more sales.
Now, compared to other Search Engines, the iTunes App Store is pretty amateur, which makes it harder to rank and drive sales. Despite this, there are certain things you can do to ensure that if nothing else, your App at least shows up in the Top 200 results for certain keywords, which brings us to the main topic of this blog post: App Store Optimization (ASO) – Keywords.
Unlike other search engines, you cannot really target entire Phrases on the iTunes App Store; instead, you have to focus on targeting certain specific Keywords. Whenever you submit your App to the iTunes App Store for Approval, you have the option to specify what keywords you want your App to show up for. Here’s how the format looks like:
App Name: Spiffy Photo Editor
Couple things to keep in mind:
1) Use single words separated with commas.
2) Don’t get too fancy. Use simple/basic terms.
3) Make sure to include whatever keywords you’re planning to target in your App Description.
4) Use the keywords in your App Name – For Example: QuickNotes Notepad App.
And that’s about it.
The rest is up to Apple and you can’t really control How, When, and Where Apple ranks your App on the iTunes App Store.
If you have any questions or suggestions, please leave a comment below.