So, in case you guys didn’t notice, it’s been a while since my last post, for which I would apologize, if I weren’t busy obliterating a Big-Money Bully trying to take down one of my most popular Apps from the iTunes Apps Store, on the basis that I was somehow infringing upon his trademark, to which I say: NIGGA, PLEASE!
In this blog post, I would like to share some excerpts of my email exchange with said bully and Apple’s Legal Team, and my hope is that if any of you come across a similar situation, you can use some of what I did to bitch-slap the bully trying to take your bread-and-butter away from you. Of course, every situation is different, but the core principles still apply. Plus, you won’t have to spend thousands of dollars on mothafuckin Lawyers and their “Billable Hours”.
This is more of an informational blog post, than a 100 page guide. Well, you can classify it under the 1 Page How To Guide category. Either way, I’ll be sharing probably the most important App Marketing Strategy that there is: Keyword Targeting.
As simple as it might sound, Keywords can literally make or break your App. If you’re someone who simply develops an App, and puts it on the App Store, without any external marketing efforts .i.e Social Media Marketing, Website, SEO, etc… Keywords are your bread and butter. Without Keywords, users won’t be able to find your App on the iTunes App Store, thus rendering all your efforts and hard work, futile.
If you are an Online Entrepreneur or a Website Owner, chances are, you might have heard of the phrase: Search Engine Optimization (SEO).
SEO is basically designing your website and structuring your content in a way that makes it easier for Search Engines (Google, Bing, Yahoo, etc…) to find your content, and rank it for specific keywords; for example. “Best iPhone Apps” or “Best Games For iPhone”. You get the idea. Of course there are a Billion other things that you need to do in order to achieve that, but the ultimate goal is to rank on the 1st page for whatever keywords you’re targeting. Anytime you have a Search Engine, you have Algorithms (Computer Programs/Bots) that are specifically looking for certain things in your content; more importantly the Keywords. This is true for ALL search engines .i.e. Google, Bing, Yahoo, etc… Now, what most people don’t seem to realize is that the iTunes App Store is also a Search Engine; it’s a Search Engine for Apps. The iTunes App Store also has its own proprietary Algorithm that ranks the Apps based on certain pre-programmed criteria. And just like you would for your website, you have to Optimize your Apps’ page in order to rank well on the iTunes App Store, which ultimately results in more traffic and more sales.
As more and more people/businesses start developing and publishing their apps on the iTunes App Store, the average wait times for approval are expected to lengthen. Despite its $150+ Billion in cash treasure trove, it is truly shocking that Apple still hasn’t figured out a way to speed-up its App Approval process. Currently, it takes about 2 weeks for an App to get approved for distribution on the iTunes App Store. And although for an outsider that might not seem a lot, in the fast-paced business of Apps, 2 weeks is an eternity. A lot can happen in 2 weeks. Someone can steal your idea in 2 weeks; your idea might not be relevant in 2 weeks; someone publishes a better version of your idea in 2 weeks; you get the point. But to be fair to Apple, the longer wait times do help in eliminating some of the spam/garbage apps, thus making sure that the end users get the best possible product.