As app developers and business people in general, one of the biggest challenge we face is to make sure our products stay relevant. It is one thing to create an out-of-the-world awesometastic product, it is a different thing to get people to buy the product. I’ve seen countless Apps on the iTunes and Google Play Store that were just fucking – aahhhhh – well designed and well developed, but there they were just sitting there in the App Store Wasteland, generating little to none revenue for the poor App Developer. I can say this with confidence because I been on the receiving end of having my apps relegated to the wastelands.
This is more of an informational blog post, than a 100 page guide. Well, you can classify it under the 1 Page How To Guide category. Either way, I’ll be sharing probably the most important App Marketing Strategy that there is: Keyword Targeting.
As simple as it might sound, Keywords can literally make or break your App. If you’re someone who simply develops an App, and puts it on the App Store, without any external marketing efforts .i.e Social Media Marketing, Website, SEO, etc… Keywords are your bread and butter. Without Keywords, users won’t be able to find your App on the iTunes App Store, thus rendering all your efforts and hard work, futile.
Let’s just say you developed a great App, the App was approved by iTunes, and now the App is LIVE on the iTunes App Store – now what? The App isn’t going to sell itself. You need to promote it; get the word out so the people know that your App exists on the iTunes App Store.
There are many ways to get the word out, but the most effective one is Social Media Campaigning. We live in a digital age, where information appears to travel faster than the speed of light – thanks to the Social Media revolution that has essentially taken over our lives. No matter what you think about Social Media, one thing is for certain: It is one of the fastest ways to disperse information and drive traffic to your Website or Products – which eventually might convert into actual tangible Sales.
If you are an Online Entrepreneur or a Website Owner, chances are, you might have heard of the phrase: Search Engine Optimization (SEO).
SEO is basically designing your website and structuring your content in a way that makes it easier for Search Engines (Google, Bing, Yahoo, etc…) to find your content, and rank it for specific keywords; for example. “Best iPhone Apps” or “Best Games For iPhone”. You get the idea. Of course there are a Billion other things that you need to do in order to achieve that, but the ultimate goal is to rank on the 1st page for whatever keywords you’re targeting. Anytime you have a Search Engine, you have Algorithms (Computer Programs/Bots) that are specifically looking for certain things in your content; more importantly the Keywords. This is true for ALL search engines .i.e. Google, Bing, Yahoo, etc… Now, what most people don’t seem to realize is that the iTunes App Store is also a Search Engine; it’s a Search Engine for Apps. The iTunes App Store also has its own proprietary Algorithm that ranks the Apps based on certain pre-programmed criteria. And just like you would for your website, you have to Optimize your Apps’ page in order to rank well on the iTunes App Store, which ultimately results in more traffic and more sales.